Jack in the Box

Graphic Program and Localization 




Different Rules


Jack in the Box recently developed an architectural design prototype and brand new “Different Rules” communication strategy. Based on this positioning, requirements, and communication vehicle, we came up with localization and personalization in mind. The idea is to have a library of expression that does not base on one tone, but as a whole create a “no design” language that is bound together by strong architectural design and communication content.


Collab Partners
Jack in the Box team, VGS/Studio D


Mark