From China to Your Neighborhood

Panda Express's accomplishments can not be separated from the American immigration success story. A story about bravery, adaptation, persistence, hard work, and love. We came up with several different scenarios of illustration to reflect the message. With a layer of cool and edginess, humility, yet progressiveness, we are able to express Panda Express directly from a humble beginning to a success story.

The design is done with a high degree of localization system that can be personalized to the area where the restaurant going to be without changing the branded style and design effort for procurement efficiency and cost control.