Ruler Foods

Branding and Environmental Graphic
BLDG Refuge Team




You’re Off to The Good Cart


Ruler Foods is a Kroger Brand. To keep pace with its parent company, Ruler needed to build brand loyalty amongst its savvy, value-minded shoppers. They came to us to help develop an identity that inspired its customers and showcased the tremendous emotional, financial and health-related value of value shopping at Ruler Foods.

The pride in planning the perfect meal, the care in creating something unique and special, the things that can’t be found on a list or label, those are the things you’ll find in every aisle at Ruler Foods. A simple design paired with expressive details, we brought joy, smarts and and a little personality to a fulfilling shopping experience that proves it’s what’s in the cart that counts.
Collab Partners >
Ruler team, BLDG Refuge

Mark