Carpet One / Flooring America

Environment Design / Prototype Design

Personalizing a Brand

Carpet One, the largest purveyor of home carpeting in the nation, needed a strong brand that could unite the franchisee community, corporate, and most importantly their customer. They had realized that the customer’s view of the flooring industry had changed from “Buddy the floor guy” to a design-centric approach.

This massive rebranding initiative includes many aspects, from naming and identity development, to product restructuring, product communication, and the retail environment and brand 360 touchpoints.

Collab Partners >

Carpet One/Flooring America, FRCH Specialty Theme

The Design Process