What does a Bank Do Now? 

More Sales and Relationship, Less Transaction.

Banking industry retailing has changed since technology and UX experience changes the whole banking culture. First Financial Bank had foreseen these trends coming and have been prepared for their operations, especially in Human to Environment engagement, by doing experience design studies and prototyping years before it happened. Sales, service, and one on one concierge base connection needs to be crafted to replace the traditional counter transaction that is slowly diminishing.

Customer communication that evokes emotional connection is crafted to do such a task. Custom photography, call to action infographics, as well as intimate retail connections, bring customers to engage comfortably together in an untraditional manner.
Collab Partners 
First Fiancial Marketing Team, FRCH Design Worldwide.