Chick Fil A
Retail Design Strategy, Brand expressionDesign Process



























Cultural Re-branding
Though it was a nontraditional project, we understand why Chick Fil A approached us to develop this initiative. It required a comprehensive approach that involved retail thinking, brand thoughts, industrial design, technology insertion, and ability to engineer and produce experiential touchpoints that are natural to VGS/Studio D.
Connection to children and family is ingrained in the Chick Fil A brand. To further this connection, and in response to cultural shifts, technology infusion, and the trend to make their stores smaller, Chick Fil A challenged Studio D to develop one of a kind branded engagement tools. These critical touchpoints should evoke curiosity for children and families, and meaningful interaction between them.
Cultural Re-branding
Though it was a nontraditional project, we understand why Chick Fil A approached us to develop this initiative. It required a comprehensive approach that involved retail thinking, brand thoughts, industrial design, technology insertion, and ability to engineer and produce experiential touchpoints that are natural to VGS/Studio D.
Connection to children and family is ingrained in the Chick Fil A brand. To further this connection, and in response to cultural shifts, technology infusion, and the trend to make their stores smaller, Chick Fil A challenged Studio D to develop one of a kind branded engagement tools. These critical touchpoints should evoke curiosity for children and families, and meaningful interaction between them.
Collab Partners >
Kroger Design Team,VGS Engineering, Smarty Pants, Studio D Team
The Mock Up
Kroger Design Team,VGS Engineering, Smarty Pants, Studio D Team
The Mock Up
Work Index︎