Chick Fil A

Retail Design Strategy, Brand expression

Design Process



Cultural Re-branding


Though it was a nontraditional project, we understand why Chick Fil A approached us to develop this initiative. It required a comprehensive approach that involved retail thinking, brand thoughts, industrial design, technology insertion, and ability to engineer and produce experiential touchpoints that are natural to VGS/Studio D.

Connection to children and family is ingrained in the Chick Fil A brand. To further this connection, and in response to cultural shifts, technology infusion, and the trend to make their stores smaller, Chick Fil A challenged Studio D to develop one of a kind branded engagement tools. These critical touchpoints should evoke curiosity for children and families, and meaningful interaction between them.

Collab Partners >
Kroger Design Team,VGS Engineering, Smarty Pants, Studio D Team


The Mock Up




Work Index︎
Mark