Innovation
Experience
Activation
We are a design lab focusing on “In Real Life” experience curation.
Throughout the years, tdc. has partnered with brands worldwide to create a powerful connection and interactivity with customers through physical experience curation, making a soulful brand engagement with humanity at the core.
Strategy Consultancy ︎
Drive-Thru Innovation
Retail Banking - First Financial
Prototype Design - Corner Bakery
Brand Expression - Target Brand Qualitative Positioning - Desa ku Exteriior Design Strandardization - McDonald’s Customer Engagement Strategy - Busch Garden Dubai Experience Design Strategy - Boca
Experience Design ︎
Branding and Graphic Communication ︎
Fixtures and Industrial Design ︎
Chick Fil A
Retail Design Strategy, Brand expressionDesign Process
Cultural Re-branding
Though it was a nontraditional project, we understand why Chick Fil A approached us to develop this initiative. It required a comprehensive approach that involved retail thinking, brand thoughts, industrial design, technology insertion, and ability to engineer and produce experiential touchpoints that are natural to VGS/Studio D.
Connection to children and family is ingrained in the Chick Fil A brand. To further this connection, and in response to cultural shifts, technology infusion, and the trend to make their stores smaller, Chick Fil A challenged Studio D to develop one of a kind branded engagement tools. These critical touchpoints should evoke curiosity for children and families, and meaningful interaction between them.
Cultural Re-branding
Though it was a nontraditional project, we understand why Chick Fil A approached us to develop this initiative. It required a comprehensive approach that involved retail thinking, brand thoughts, industrial design, technology insertion, and ability to engineer and produce experiential touchpoints that are natural to VGS/Studio D.
Connection to children and family is ingrained in the Chick Fil A brand. To further this connection, and in response to cultural shifts, technology infusion, and the trend to make their stores smaller, Chick Fil A challenged Studio D to develop one of a kind branded engagement tools. These critical touchpoints should evoke curiosity for children and families, and meaningful interaction between them.
Collab Partners >
Kroger Design Team,VGS Engineering, Smarty Pants, Studio D Team
The Mock Up
Kroger Design Team,VGS Engineering, Smarty Pants, Studio D Team
The Mock Up
Work Index︎