Samsung @ Best Buy

Kiosk Design



Cultural Re-branding


This project was one of Samsung’s soul searching initiatives, initiated by Leo Burnett International, to morph Samsung from a product-centric to a lifestyle brand. One way to express this change is to present the integration of the products to ease daily life for BestBuy customers.


Showcasing the brand as a portal to modern life is one of the answers to this challenge. In a small footprint, daily life was presented as a challenge, and Samsung integration solutions are presented intuitively as THE lifestyle of modern living.

Collab Partners >
Samsung USA Team, Best Buy Team, Leo Burnett, FRCH Specialty Design Team


Mark