Busch Garden Dubai

Food and entertainment venues experience strategy 


The Project of a Lifetime


A dream project and a career highlight. Just before the economy collapsed in 2008, the United Arab Emirates and Busch Gardens were planning an almost surreal theme park to be located on the man-made Palm Islands.
FRCH was tasked with designing a food service experience strategy, together with PGAV, a theme park designer. The outcome was a Shamu-shaped island that would be the dining and entertainment destination in this theme park for regular, VIP and VVIP customers from the moment they planned their visit.

This project was a total dream since the requirements were to come up with the impossible; something that no one has ever done, and push it to a fantasy-like experience for almost 100 food and entertainment venues.



Collab Partners 
Sukita Partners, Jakarta, INA, Formoperation, Jakarta, INA


Mark