Innovation
Experience
Activation
We are a design lab focusing on “In Real Life” experience curation.
Throughout the years, tdc. has partnered with brands worldwide to create a powerful connection and interactivity with customers through physical experience curation, making a soulful brand engagement with humanity at the core.
Strategy Consultancy ︎
Drive-Thru Innovation
Retail Banking - First Financial
Prototype Design - Corner Bakery
Brand Expression - Target Brand Qualitative Positioning - Desa ku Exteriior Design Strandardization - McDonald’s Customer Engagement Strategy - Busch Garden Dubai Experience Design Strategy - Boca
Experience Design ︎
Branding and Graphic Communication ︎
Fixtures and Industrial Design ︎
Corner Bakery Kitchen
Retail Strategy / Prototype Design
Solving Brand Identity Clarity
One of Chicago’s beloved brands has made it to the national fast-casual market. We have been involved since the beginning of this brand as a junior designer, and as a customer, enjoying great egg dishes on the corner of Grand Ave. and Ohio. The future growth of this brand is undeniable. However, expansion to a new market might be a challenge from a name, product, and brand expression POV.
The Process
The strategic approach is to change the name from Corner Bakery Cafe to Corner Bakery Kitchen, in order to clarify that the new market is food-centric, beyond bakery. With this strategy, everything comes into place – a progressive, food-centric place that serves full, higher quality, Italian-inspired meals.
The Design
Collab Partners
Corner Bakery Design Team, Studio D/ VGS Team
Corner Bakery Design Team, Studio D/ VGS Team