McDonald’s International

Architectural Retail Design Strategy, Brand expression Worldwide 


The Process





Worldwide Audit / Evaluation
Trend Research



Making Simple, Easy, Enjoyment Relevant


One of our most significant project undertakings. McDonald’s asked for a strategy to unite all exterior design into a scalable system that could be personalized to different areas of the world. This design undertaking ensures that simple, easy, enjoyment brand positioning is expressed relevantly to global trends, and can grow as the trends change.

The approach started with an in-depth evaluation of existing global McDonald’s. We came up with a set of parameters to evaluate and define the basic DNA of McDonald’s architecture. This data drove the innovation and led to a fundamental, straightforward strategy for personalization while retaining brand DNA as well as trends relevancy.
Collab Partners
FRCH Department Store Team, FRCH Specialty Design Team



Mark