Retail Design Strategy, Brand expression

The Bullseye! It's all start there...

So proud to be a part of Target’s transformation these past ten years. All of the design principles have been applied and proven to work, communicating the Target experience to their customer.

Target did not have a pre-set strategy when they approach us. They just stressed the need to communicate their distinctive Target-ness to the customer in their retail setting.

Our team: a strategist, a merchandiser, two retail designers, and an environmental graphic designer; worked to define an integrated retail design principle derived from Target DNA which is the bullseye icon, that is unmistakably Target
Collab Partners
FRCH Department Store Team, FRCH Specialty Design Team